Offshore Technology Conference • 1-4 May 2017 • NRG Park • Houston, Texas, USA

Exhibitor Marketing Toolkit

Update Exhibitor Listing

  • Login and create your complimentary online and printed exhibitor listing for the Conference Program by 28 February 2017.
  • Enhance your online listing by adding product descriptions, press releases, and photos.
  • For questions, contact our exhibits department at otc.events@otcnet.org.

Exhibitor Success and ROI Center

Exhibiting is a big investment. As one OTC's sponsoring organizations, SPE launched the Exhibitor Success and ROI Center to help exhibitors make the most of their investment. This is a free, on-demand resource to help you improve performance and exhibiting experience.

The resource includes three components:

1. On-demand Webinars
2. How to Articles
3. Ask the Tradeshow Expert

Learn the latest on exhibiting best practices and find solutions to help deliver the best results.

Promote Your OTC Exhibit

Pre-show and on-site marketing of your exhibit booth is fundamental to your success. Here are some helpful hints on making the most of your exhibiting experience. 

We encourage exhibitors and sponsors to use the appropriate event artwork to promote their participation in the conference. Also learn about OTC logo usage.

Download Web Banners

Note: the 'preview' version may look fuzzy at the links below, but will be crisper once you select the 'Download' button.

OTC-2017_300x250 

Download Banner: 220 x 90
Download Banner: 300 x 250
Download Banner: 800 x 150
Download Banner: 1170 x 140
Download Banner: 600 x 150
Download Banner: 500 x 225
Download Banner: 960 x 960

Marketing Content to Use

Looking for information on what to tell your guests about OTC? Feel free to use the points below. 

Join us at the offshore energy industry’s premier, global event.

The Offshore Technology Conference (OTC) is where energy professionals meet to exchange ideas and opinions to advance scientific and technical knowledge for offshore resources and environmental matters. OTC attracts 70,000+ attendees from more than 100 countries and more than 2,000 exhibiting companies.

OTC is sponsored by 13 nonprofit organizations in the energy sector, who work cooperatively to develop the technical program. Revenue from OTC directly benefits the membership of these societies.

See ground-breaking innovations and meet the leading providers of products and services. Whatever you are looking for in offshore energy, you will find it within the OTC Exhibits. The exhibition will be held in multiple indoor and outdoor locations: NRG Center, NRG Arena, OTC Pavilion, and OTC Parkway.

TrafficBoost™ Guest Invitation Program

With TrafficBoost, exhibitors can create customized email campaign to invite guests to attend OTC 2017

There is no charge to invite your guests. You are charged only for guests that register through the TrafficBoost Program.

To access, log in and go to "Housing, Registration and TrafficBoost"

For questions, contact TrafficBoostSupport@experient-inc.com, or watch the instructional video:

View List of Registered Press

OTC 2017 had approximately 400 registered press in attendance. 

You can download a final press list here. 

Schedule a Press Conference

Exhibitors planning to hold a press conference at OTC should request an available time.
 
The room is free for exhibitors for the sole purpose of addressing journalists. Reservations are accepted on a first-come, first-served basis. When reserving a time slot, please provide the following:
  • desired time slot
  • topic of press conference
  • names of speakers and job titles
  • 50-word description of press conference
  • special technical needs

Current Press Conference Schedule
To assist in your planning, view the current press conference schedule

Media Events Outside of Press Conference Room
If you hold a media event outside the press conference room, we strongly encourage you to notify OTC. We will post this information in the OTC Press Room to inform the media of your designated meeting areas, press conferences, receptions, or product demonstrations.

Set-up of OTC Press Conference Room
The OTC press conference room is located in Room 406-407, level 2, in NRG Center. It is located next to the press room, for the journalists' convenience.

  • Seating Arrangement - The room is set up theater style with a stage with 6 seats, microphones, and a tabletop lectern at the front. Seating is available for up to 54 people.
  • Audio/Visual - The room is equipped with an LCD projector and screen, multiple laptop PC connections, and microphones. Additional audio/visual equipment may be ordered, but is the responsibility of the exhibitor.
  • Provisions - Catering may be ordered through the official OTC catering provider, Aramark. This is the sole responsibility of the exhibitor.
Tips for a Successful Press Conference
Please keep in mind that holding a press conference does not guarantee that the media will attend.
  • Be sure your announcement is significant and newsworthy.
  • Target media that would be most interested in your products or services with an invitation to attend your press conference or schedule an interview with a company spokesperson.
  • Make sure that a company spokesperson is available to answer any journalists’ questions.

Ways to Distribute Your Press Materials

Exhibitors may place their media kits in the media kit center located in the OTC press room, Room 403-404, level 2, in NRG Center.

Here are some helpful hints for a successful media kit:

  • Upload your press releases online. (exhibitor log-in required)
  • Press kits should include a corporate profile, corporate contact names, and important news releases.
  • Oversized media kits (larger than 9" x 12") will not fit in the display slots.
  • OTC cannot accept delivery of media kits shipped directly to the press room. Instead, hand-carry your media kits and place them in the media center.
  • Please check your kits periodically and restock them as needed.
  • Remember to keep a supply of media kits in your booth for journalists who stop by.
You can complimentarily upload as many as three press releases and three product highlights, including a photograph, to your profile.

Contact us if you wish to upload more than three press releases or product highlights. There is a charge of USD 150 each.
 

TIP: Market your newsworthy items to the press by updating your exhibitor profile!

Journalists are especially interested in cutting-edge and "green" technologies.

Journalists and OTC staff can use your online exhibitor profile to help the journalists identify which companies have the technology they are writing stories about.

 

Enhance Your Company's Presence with Sponsorship and Advertising

Learn about the opportunities that OTC makes available, including advertising in the OTC e-newsletter, mobile app, and more.

MultiView: Pre-Show Emails

Since 2014, OTC has partnered with MultiView to produce its annual OTC Event Insider. This digital publication is distributed to the inboxes of over 80,000 industry professionals prior to, during and after the OTC.

Select industry suppliers also have the opportunity to advertise in this publication, allowing your company to push its message directly to our subscribers’ inboxes and take advantage of the association’s brand affinity.

On occasion, a MultiView marketing consultant may reach out to you about the opportunity. If you have any questions or are interested in learning more about how to feature your company in the OTC Event Insider, please download the Media Kit (pdf). 

OTC Show Daily Promotion

The Official Show Daily Newspaper reaches tens of thousands of attendees each day of the conference. Copies are available at key distribution points throughout the NRG Center complex, outside exhibition areas, attendee registration desks, official hotels and Hart Energy’s booth.

Leverage this unique opportunity to stand out from the crowd by securing your ad in all four days’ papers for one rate.  Attendees look to the Show Daily Newspaper for a recap of each day’s conference sessions and for exclusive updates.

Space is limited and sells out quickly. Don’t wait–secure your ad today!

Learn more by contacting Henry Tinne at htinne@hartenergy.com.

ADVERTISING DEADLINES
Ad Space: 31 March 2017
Materials Due: 7 April 2017

See sizes, specs and more.

Department of Commerce International Buyer Program

U.S. Exhibitors: Expand your Exports through the International Buyer Program at OTC

The U.S. Department of Commerce is currently recruiting delegations from over 30 countries and will organize various programs FREE OF CHARGE at OTC 2017 to assist U.S. exhibitors to export their products and services to these markets. Dept of Commerce

RECEIVE MARKET INSIGHT FROM O&G SPECIALISTS from U.S. Embassies and Consulates from markets listed above to discuss trends and opportunities for your business in their markets. Additionally, representatives from the United States Small Business Administration and the Export-Import Bank (EXIM) of the United States will be available for meetings.

MEET WITH INTERNATIONAL BUYERS from U.S. Embassy and Consulate-led international buying delegations from these overseas markets.

PROCUREMENT SEMINARS AND INDUSTRY BRIEFINGS Schedule to be announced soon. For more information about Procurement Seminars and Industry Briefings, please click here

Your steps as an exhibitor: The 2017 Offshore Technology Conference is again participating in the United States Department of Commerce's International Buyers Program. Don't miss this opportunity to meet and interact with international buyers who are seeking partners in the US.

>> Submit your company's information by Friday, 24 March to be included in the free Export Interest Directory and to benefit from the services listed above. 


EXIM Bank
With export credit insurance, you can obtain financial due diligence on foreign buyers, agents and distributors you meet at  the event, and because the insurance covers you against nonpayment by foreign buyers, you can offer credit terms up front and close the deal faster! 
 
If you’d like to meet with our EXIM Representative during Showtime Regional Export Counseling Meetings at OTC 2017, please click here

Rent a Publication Cube

Learn more about how to rent a publication cube at OTC 2017. Download this form for more information and instructions. Please note that this opportunity is only available to companies with a published magazine/editorial-based publication.

Business to Business Matchmaking

Let the U.S. Commercial Service help you, the US supplier, connect with international buyers before, during, and after OTC, with the business-to-business (B2B) matchmaking program. B2B meetings are scheduled to take place during the entire event.

Register for this service and your company profile will be shared with the pre-screened international buyers from the countries listed above in addition to prescreened unescorted delegations. For details, including a complete list of countries, click here.

**Open to US-based companies with US-made products or services with at least 51% US content**

Questions: Peter Tataris at Peter.Tataris@trade.gov

Thank You to Our Sponsors